SOCIAL MEDIA POLICY, RISK ASSESSMENT AND CRISIS MANAGEMENT
Small to medium sized businesses and large companies are realising minimising risk within their organisation is critical when facilitating a social media presence. If you don't have a social media policy and risk assessment plan, you are inviting a potential social media crisis.
WHY DO I NEED A SOCIAL MEDIA POLICY?
Social media provides a wonderful opportunity for employees to strengthen relationships with their customers, exemplify company values and draw attention to your product or service. Employees need support to feel empowered to connect and engage on company blogs, Facebook, Twitter and other social media platforms.
Implementing guidelines and policies, safeguards an organisation and allows staff to engage with a stronger understanding of your brand profile. This, therefore reduces risk of devaluing or damaging your business.
WHAT DOES CRISIS MANAGEMENT INVOLVE?
Planning ahead is a critical component for mitigating social media risks.
WHAT WE COVER:
- Vital elements of policy
- Social Media guidelines
- Developing a social media style guide
- Risk assessment
- Creating a risk management program
- How to manage a crisis
- Real life examples
- Control procedures and systems
Please note, our training provides insights and guidance, but does not constitute legal advice.
HOW LONG IS THE WORKSHOP?
Depending on the organisation and specific requirements, the duration needed may vary. As a guide, we would allow 2 hours minimum.
COST Once we have an understanding of your needs, we can provide a customised quote.