BECOMING A SOCIAL BUSINESS STARTS WITH GREAT TRAINING
We are passionate in helping small business owners think creatively and strategically while providing practical hands-on training with best practice insights to connect and grow their own social community.
OUR TRAINING PROGRAM
We help people use social media effectively. We keep it simple and focus on helping your business succeed on the largest social media platforms Australians are using today including Facebook, Instagram, YouTube and Linkedin.
Creating shareable and entertaining content is a big challenge for small business. Generating conversation with your fans and customers is like digital currency. Your brand, your story needs to give people a reason to seek you out and get engaged.
Whether you are a business already with a presence on social media, an established business with no social media presence or a start up wanting to establish a presence on social media, then our training is for you!
Our social media workshops are detailed but easy to understand. We won't just give a top line overview of each platform. We provide very interactive and practical training to ensure you walk away feeling empowered to take your social media marketing to the next level with a defined content strategy and a deeper understanding of how to tell your brand's story.
individual OR TEAM TRAINING
You and your team are flat out running the business, yet you know more focus is required on your social media efforts. Many of our clients tell us prior to their training they struggle to come up with inspiring content to post, feel time is wasted searching for content their audience will respond to or simply don't know how to manage the whole process.
Our in-house training/coaching is designed to give your business more structure and a clear plan to work towards in a fun and motivating environment. We review your social media efforts, provide suggestions for growth and share useful tools to inject more creativity into your content planning for greater audience engagement.
Where possible, we encourage our clients to involve other colleagues within the business in our training session. Social media is a team effort even if the day to day responsibility lies with one person. Depending on the size of your business, we find 3 - 5 people in the session great for brainstorming and planning.
WHAT WE CAN COVER:
- Social Media platform audit and competitor analysis
- Defining your social media objectives
- Platform selection and identify the focus and 'WHY' for each
- Social Media platform set up process
- Developing your content direction and themes
- Content brainstorm
- Creating content your audience loves
- How to manage your community
- Planning your social media calendar
- Running competitions (including legal requirements)
- Social media policies and guidelines
- Risk assessment and crisis management
- Measuring the success of your posts and keeping track of what works and what doesn't
- Blogging - how to blog successfully
HOW LONG IS THE TRAINING SESSION?
Many of our clients prefer to focus on 1-2 social media platforms. This requires a minimum of 4 - 5 hours training to allow for strategy planning.
If you wish to focus on one platform (i.e. Facebook), we allow approximately 3 hours.
WHERE IS THE TRAINING CONDUCTED?
We come to you! We bring our own projector and laptop and make ourselves at home!
ADDITIONAL SOCIAL MEDIA SERVICES
RISK and CRISIS MANAGEMENT
Small to medium sized businesses and large companies are realising that minimising risk within their organisation is critical when facilitating a social media presence.
If you don't have a social media policy and risk assessment plan, you are inviting a potential social media crisis.
SOCIAL MEDIA STRATEGY
A social media strategy is essential to guide you with a clear plan to reach your business goals and objectives. We take the stress out of social media by developing a bespoke strategy tailored to your needs to successfully grow and connect with your community and ultimately converting them into loyal customers.
SOCIAL MEDIA PAGE SETUP
The day you launch your new website is the same day your social media platforms need to be looking their best. A consistent brand identity must flow across all communication touch points.
We can help you with setting up your Facebook (or other social media pages) from scratch or optimise your current social media pages.
GET IN TOUCH
If you are interested in a one-on-one or company training at your workplace, please let us know which social media platforms you would like to focus on and we will send you a customised quote.